85th Sturgis Black Hills Rally

Overview

Sturgis is the big daddy of all bike rallies, receiving some 500,000 faithful on their pilgrimage to this mecca for motorcyclists. They come from towns near and far and across the globe, accounting for all 50 states and much of the untamed world. In 1938, the rally was kickstarted by local Indian dealer, Pappy Hoel and his wife, Pearl. Back then, Sturgis was a sleepy cowtown on the South Dakota prairie, off the edge of the Black Hills and buried in obscurity. Hoel and a few of his friends decided since there was nothing else better to do, they may as well race each other. Whether it was a handful of bikers just wanting to have some fun or a deliberate act of promotional genius, the great gathering was born. Motorcyclists are always looking for a place to ride and Sturgis, perhaps because of its remoteness and the nearby stunning natural beauty, became holy ground, the Shangri-La of all biker destinations. By the 85th Anniversary rally, some 740,000 true believers poured in, filling every road in and out of town with the great roar and joy of countless motorcycles representing most every year, make and model, and a few two- and three-wheeled contraptions you’ve never imagined.

Enthusiasts ride in for the camaraderie and unabated fun, but there is something more about Sturgis that goes further than its sea of vendors, countless concerts, almost-anything-goes private campgrounds, wooly saloons, international bike shows, factory fleets offering test rides, and scenic rides into the Badlands or to Devil’s Tower and parts unknown. There is a vibe to Sturgis not equaled by any other rally. This is a safe and friendly, all-are-welcome event where attitudes are checked at the state line and everyone just wants to have a good time. Even the cops are alright and have been known to offer a tip or bit of local history. Sturgis is a spectacle made of machines, but enjoyed by men and women from every walk of life.